Potential Customer Base
Not too long ago, if a person started a business, she might place a few
advertisements locally in the hopes of building a name for herself in the area.
The Internet has changed that practice completely. An Internet presence
instantly gives her company a global audience. Customers from around the world
are able to learn about and purchase her products and services. Her potential
population of customers is endless.
A Store that Never Closes
The World Wide Web operates 24 hours a day, seven days a week. Businesses
that sell ready-made products benefit most from this advantage. By creating an
Internet store, these entrepreneurs have the ability to maintain a virtual
retail shop that never closes, affording the owner the possibility of literally
making money in his sleep.
Networking Opportunities
The Internet has created a global community of peers. In the past, a
business owner’s only option was to join a local chamber of commerce in order
to network and learn from fellow entrepreneurs. The creation of chat rooms and
Internet forums, however, has taken the idea of fellowship to a new level. A
person in Portland, Maine, now can exchange advice regarding marketing and
promotional techniques with someone in the same line of business based in
Sydney, Australia.
Cost Effective
Perhaps the biggest advantage of using the Internet for business is its cost
effectiveness. Opening and maintaining an online store costs a fraction of the
budget required to open a physical shop. Advertising online is less expensive
than in traditional media, and it allows business owners to reach a more
targeted demographic. The Internet also allows business to be conducted without
expensive travel. In the retail industry, for example, a shop owner can browse
and purchase goods for resale from suppliers around the globe without having to
leave the comfort of his computer desk.
No comments:
Post a Comment