Monday, March 25, 2013

Scam Sites

You must carefully with this sites : 

- - is a scam reporting site maintained by the government. There is a lot of information on scams and how to report them. A very useful site. Once you report your scam you can be sure that it will be investigated.

- - anything to do with federal mail being involved this is the site to visit and report a scam. Postal investigators investigate scams that the US mail was involved in.

- - the attorney generals websites is another popular site where scams can be reported.

- - is an Australian website and deals with a lot of lottery and phishing scams. Basically a site that helps and promotes consumer protection and fair trading. There are linkss to scam watch Australia.

- this websites gives comprehensive list of scams and how to report them especially for Canadian citizens since it's a Canadian website.

- has a US and Canadian site and educates people on the types of businesses scams and how to report it and a set of guidelines to follow when reporting scam.

- - is a site maintained by the government to report scams and educate people on the scams that are being carried out currently. - - contains dozens of sample scam letters that are sent out to potential victims. Help is given to those who want to report investment scams and other financial scams. It is an independent website and there is no government collaboration. There are useful resources and tips to spot various types of scams.

- - Sign up for free scam updates. Outlines the various types of scams and how to spot them early and report them. Feature a lot of affiliate sites and has a lot of information on scams.

- - a very comprehensive site that help you report a scam. There are plenty of stories of victims and their fate. A very encouraging site to report scams. Features various types of scams that were reported. Plenty of affiliated links.

- - a forum that gives you insight on how to report a scam from victims and other experts. You can select which scam you would want to know or report about. There is a forum for every scam.

- a site that will not take you very long to report a scam. These sites contain a complaint form straight away that you can fill out and submit. No other information is available in the website. The information forwarded to the Trading Standards and the Office of Fair Trading for their action.

Sunday, March 24, 2013

Affiliate Marketing

“Affiliate Marketing” is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Example :

Pay Per Click (PPC)

Pay-Per-Click (PPC) (also called Cost Per Click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Farris et al have defined it simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Example :
-Google Adsense

What is Scams ?

Maybe we are wondering, what is meant by scams ?? Well, this time I will tell you the definition of scams.

By definition, a Scam is a quick-profit scheme where a person cheats another individual or group out of money by presenting them with false information during a deal or offer.

There are many different types of scams that prey on unsuspecting victims. Scammers can approach their victims via email, SMS, and sometimes even a phone to your personal cell number.
One example of this is the lottery scam. In this scheme, a person receives news via phone call or email that they have won the lottery and can retrieve the cash prize after submitting a small processing fee. After submitting the fee, the attacker disappears with the money.
Another dangerous scam is called phishing, in which the scammer deceives the victim into forfeiting personal information.
Phishing scams usually appear in e-mail form and contain links to supposedly authentic websites, such as those containing a bank login form or a credit card company. When clicked, viruses and other malware can enter your system and passwords and other information processed through your computer will be recorded.
Fortunately, with adequate skills and proper knowledge you can detect when somebody is trying to cheat you. Make sure you are aware of the major Internet scams and keep your computer up-to-date with proper anti-virus software.